นโยบายความเป็นส่วนตัวPrivacy Policy

Last Updated: August 12, 2026 (first published June 13, 2026)

Samprasob Co., Ltd. ("we", "us", or "our") is highly committed to protecting your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website samprasob.com, make a booking, or use the services provided at our resort.

1. Personal Data We Collect

We may collect various types of information from you to ensure efficient service delivery:

• Booking and Stay Details: Full name, physical address, phone number, email address, passport or national ID details, check-in and check-out dates, and specific guest preferences.
• Payment Information: Bank account details and copies of payment transfer slips.
• Digital and Usage Data: IP address, cookies, and browsing behavior analysis collected during your visit to our website.

2. How We Use Your Data

We use your personal data for the following purposes:

• To process and manage your room reservations and related hospitality services.
• To provide personalized experiences, Butler, and VIP Concierge services during your stay.
• To verify transactions and process payments.
• To communicate booking confirmations and send promotional offers (subject to your consent).
• To enhance website performance, security, and optimize user experience.

3. Data Disclosure to Third Parties

We do not sell, rent, or lease your personal data. We only share necessary information with trusted third parties under strict confidentiality, such as:

• Service providers that facilitate booking systems, payment gateways, or IT infrastructure.
• Government and law enforcement agencies when legally required (such as immigration authorities).

4. Your Rights Under PDPA

Under Thailand's Personal Data Protection Act (PDPA), you are entitled to the following rights:

• Right to access and obtain a copy of your personal data.
• Right to object to or restrict the collection, processing, or disclosure of your data.
• Right to request correction of inaccurate or incomplete personal data.
• Right to request deletion, destruction, or anonymization of your data.
• Right to withdraw your consent at any time.

5. Cookies Policy

Our website utilizes cookies to remember user preferences and analyze traffic. You can adjust your browser settings to decline or manage cookies according to your choice.

• Essential cookies: keep the site working as expected, for example remembering your chosen language (Thai/English).
• Analytics cookies: help us understand which pages guests find useful so we can improve the content and speed of the site.

6. Data Retention

We retain your personal data only as long as necessary for the purposes described above:

• Booking and stay records: up to 5 years from your most recent stay, for service reference and legal requirements.
• Accounting records and payment evidence: 5 years, as required by Thai revenue and accounting law.
• Website usage and cookie data: no more than 12 months.

After these periods, data is deleted or anonymised so that it can no longer identify you.

7. Data Security

All pages of our website are served over encrypted HTTPS, and access to guest records is limited to staff who need the information to deliver the service. In the event of a personal data breach that poses a high risk to your rights and freedoms, we will notify you and Thailand's Personal Data Protection Committee office as required by law.

8. International Data Transfers

Your data is primarily stored in Thailand. In some cases it may be processed by cloud services or website analytics tools whose servers are located abroad. We only use providers that maintain a level of personal data protection considered adequate under Thai law.

9. Exercising Your Rights and Complaints

You may exercise the rights listed in Section 4 by contacting us through the channels in Section 11. We will respond within 30 days of receiving your request. If you believe we are not complying with data protection law, you have the right to lodge a complaint directly with Thailand's Office of the Personal Data Protection Committee (PDPC).

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services or in the law. The version published on this page is always the one in force; the date at the top of the page shows when it was last updated.

11. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your data subject rights, please contact us at:

Samprasob Co., Ltd. (Samprasob Resort)
Address: 122 Moo 3, Nong Lu, Sangkhla Buri, Kanchanaburi 71240, Thailand
Phone: +66 (0) 85-811-8711, +66 (0) 85-845-9390 (daily 08:00–20:00)
Email: [email protected]
LINE: @samprasobresort